Nerdin’ Out at Book Expo America 2011
May 23, 2011 1 Comment
This week, New York City is all abuzz with the excitement of Book Expo America, the largest publishing event in North America. Each year, thousands of people from every part of the publishing and book world converge in New York City to learn about what’s new, what’s next, and what exciting things our happening in our industry. There are parties, presentations, book signings, and plenty of giveaways, making it a fun and busy week in NYC. Fulcrum’s marketing manager Katie O’Neill and sales and marketing associate Dani Perea are taking New York City by storm and manning the Fulcrum booth at BEA 2011. Here’s what Katie, a first-time attendee, had to say about going to BEA:
I’m definitely nerdin’ out over attending my first BEA this week. I initially heard of this amazing show many years ago while working in a bookstore, during which a couple of our buyers would disappear for a week to New York and return looking refreshed, even better read, and brimming with stories of celebrity authors. I thought, “I must go to this show some day. I must see what all the buzz is about.” Not just because I’ve never been to NYC, although that is a HUGE perk, but because I feel drawn to be in the place where once a year so many booksellers, librarians, publishers, authors, printers, media, etc., etc. are all together to celebrate those great, timeless things: books.
I’m also really psyched to meet two of our authors face-to-face finally: Renee Wilkinson, author of Modern Homestead: Grow, Raise, Create (and to hear how she can really raise 3 chickens in her backyard when I have a hard time not getting my pup to eat my furniture), and Richard Hetzler, author of The Mitsitam Café Cookbook (who, I hear, will be bringing some mouthwatering giveaway items to the show). They will each have two signings (Hetzler: 5/24 from 4-5 PM at Table 6 and 5/25 from 10-11 AM in our booth # 4507, and Wilkinson: 5/25 from 11:30-12:30 PM at Table 11 and 2-3:00 PM in our booth # 4507) and give away FREE copies of their books!
I’m pretty sure Dani and I (after standing in the middle of the convention center, wide-eyed with book wonder for several minutes. Imagine two Dorothys upon seeing Oz) will try to sneak away from the booth to see what free galleys we can find, what favorite authors we can catch a glimpse, and what schwag we can steal. Stay posted for what spoils we bring home next week…
Have fun Katie and Dani! Bring us back some good schwag! And for those of you lucky enough to be attending BEA this year, stop by Fulcrum’s booth, #4507, and say hello!