BEA Wrap-Up

After a week spent at Book Expo America in NYC, this blogger has her feet back on mile-high soil.

BEA 2011 was great fun—we enjoyed meeting everyone who stopped by the Fulcrum booth, from dear friends to attendees who came by to discover Fulcrum’s books for the first time. Katie and I were able to do a little bit of our own expo touring and gawking; we met Tyra Banks, I saw Judy Moody, and on our way back to our hotel we saw a certain former Sterling Cooper art director on the street (Katie is still recovering from the sighting, since I punched her in the shoulder and shouted “BRYAN BATT!” into her ear, and then proceeded to hop up and down, flapping my arms like a startled chicken).

Tyra Banks at BEA

Can you guess which one is the supermodel and which one is the starstruck marketing associate?

Katie cochaired a panel called “Back to Basics: Why Home Economics Books Are the New Retro Chic” with the Fabulous Beekman Boys, the publisher from Interweave, and  two librarians, one from the New York City Public Library and the other from the Portland Public Library. The panel seemed to be well-received by the librarians who attended, and we were proud to have Modern Homestead represented among such a great group of DIY panelists and homesteaders.

Our authors Richard Hetzler and Renee Wilkinson made a big splash as well. We were delighted by the many attendees who stopped by The Mitsitam Cafe Cookbook signing to tell Richard how much they had enjoyed a meal at the Mitsitam Cafe. Many attendees in line for the Modern Homestead signing swapped planting stories with Renee and talked about their urban plots like proud parents.

Renee Wilkinson meets a fan and shares homesteading stories.

We had a great time and enjoyed meeting new friends, such as our booth buddy, Biblioasis, and the bloggers who shared their wisdom at Blogworld. Thanks to everyone who stopped by.

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Fulcrum Author Signings This Week at BEA

Fulcrum has some fun events and book signings lined up for Book Expo America in New York this week. The talented Renee Wilkinson, author of Modern Homestead: Grow, Raise, Create, and Richard Hetzler, author of The Mitsitam CaféCookbook, will be signing and giving away their books, as well as possibly giving away food and other goodies.

If you’re at BEA this week, take a look at the schedule for Renee and Richard below:

The Mitsitam Cafe

 Tuesday, May 24 — 4:00-5:00pm
Richard Hetzler will be signing The Mitsitam Café Cookbook at Table 6.

 Wednesday, May 25 — 10:00-11:00am
Richard Hetzler will be signing The Mitsitam Café Cookbook at Fulcrum’s booth, #4507.

Thursday, May 26 – 11:30-12:30pmRenee Wilkinson will be signing Modern Homestead at Table 11.

Thursday, May 26 — 2:00-3:00pm
Renee Wilkinson will be signing Modern Homestead at Fulcrum’s booth, #4507.

Have a wonderful week!

Nerdin’ Out at Book Expo America 2011

This week, New York City is all abuzz with the excitement of Book Expo America, the largest publishing event in North America. Each year, thousands of people from every part of the publishing and book world converge in New York City to learn about what’s new, what’s next, and what exciting things our happening in our industry. There are parties, presentations, book signings, and plenty of giveaways, making it a fun and busy week in NYC. Fulcrum’s marketing manager Katie O’Neill and sales and marketing associate Dani Perea are taking New York City by storm and manning the Fulcrum booth at BEA 2011. Here’s what Katie, a first-time attendee, had to say about going to BEA:

I’m definitely nerdin’ out over attending my first BEA this week. I initially heard of this amazing show many years ago while working in a bookstore, during which a couple of our buyers would disappear for a week to New York and return looking refreshed, even better read, and brimming with stories of celebrity authors. I thought, “I must go to this show some day. I must see what all the buzz is about.” Not just because I’ve never been to NYC, although that is a HUGE perk, but because I feel drawn to be in the place where once a year so many booksellers, librarians, publishers, authors, printers, media, etc., etc. are all together to celebrate those great, timeless things: books.

I’m also really psyched to meet two of our authors face-to-face finally: Renee Wilkinson, author of Modern Homestead: Grow, Raise, Create (and to hear how she can really raise 3 chickens in her backyard when I have a hard time not getting my pup to eat my furniture), and Richard Hetzler, author of The Mitsitam Café Cookbook (who, I hear, will be bringing some mouthwatering giveaway items to the show). They will each have two signings (Hetzler: 5/24 from 4-5 PM at Table 6 and 5/25 from 10-11 AM in our booth # 4507, and Wilkinson: 5/25 from 11:30-12:30 PM at Table 11 and 2-3:00 PM in our booth # 4507) and give away FREE copies of their books!

    

I’m pretty sure Dani and I (after standing in the middle of the convention center, wide-eyed with book wonder for several minutes. Imagine two Dorothys upon seeing Oz) will try to sneak away from the booth to see what free galleys we can find, what favorite authors we can catch a glimpse, and what schwag we can steal. Stay posted for what spoils we bring home next week…

Have fun Katie and Dani! Bring us back some good schwag! And for those of you lucky enough to be attending BEA this year, stop by Fulcrum’s booth, #4507, and say hello!